Working directly with two clients (Merlin and LEGO) we took this project from concept to completion, each time collaborating with a separately appointed local hardware contractor and project management team. Our work included design and development of custom fabricated units, with UK prototyping, before production was transferred to each location. After designing and visualising the final installation space, we developed scripts and storyboards, shot high resolution 360 degree footage at the LEGO factories in Denmark and the Czech Republic, designed new LEGO characters and used CGI work to composite them into the world of the LEGO Factory Tour. The final installation allows kids to interact with the film at key moments where they can create LEGO Minifigures and paint their faces.
THE LEGO FACTORY TOUR
Merlin Entertainments & LEGO