Figment worked hand-in-glove with Merlin Magic Making to create this high-tech attraction. A projection-mapped walk-through maze with a multitude of digital twists, this is a truly unique project where the guests themselves become part of the digitally-enhanced world around them.

Nearly 50 projectors and large format LED screens deliver floor to ceiling, immersive digital environments that tell the story of an Artificial Intelligence system bent on extracting every last drop of humanity from its victims. And in the background, Figment’s bespoke software solution controls a network of PCs and media players to take photos of the guests and embed them in the heart of the story, visually manipulating them along the way.

In fact, in a truly Black Mirror style twist of reality, the Figment team incorporated real Artificial Intelligence into our system software to create digital doubles of each guest as they journey through the experience.

Merlin Entertainments
Thorpe Park, UK
Visitor Attractions