“Inspire Life” was a series of live events designed to introduce Hitachi’s full spectrum of products to a European audience. Delegates at the events in London and Paris included leaders of industry and politicians.
Liquid, a full 360 agency, designed and managed the events for Hitachi. Our team worked under the guidance of Liquid’s Creative Director to produce a 30 minute show experience. The experience was the centre-piece of the event and included a 180 degree, 36m x 4m projection screen, another smaller 180 degree screen, a live, interactive show synchronising actors’ performances with projection elements and several smaller exhibits including custom-built interactive tables.
“Inspire Life” won several prestigious awards at both the Eventia Awards and the Brand Experience Awards.