GLO TOBACCO AR DEMO TOOL

We worked with Ten Thousand Hours to create a Hololens experience to demonstrate the new ‘Glo’  tobacco heating product. We began by modelling and texturing the device to create an accurate digital copy. We created the experience in Unity where we added liquid labels, animations and interactivity to allow users to ‘air tap’ on different parts of the model to break it apart and reveal more information. The demo has been used at numerous BAT events across the world to give investors and VIP’s an insight into how the device works.

CLIENT
British American Tobacco
AGENCY
Ten Thousand Hours
LOCATION
Worldwide
MARKET
Marketing Comms