COCA-COLA BE ACTIVE – WINTER OLYMPICS
As part of the Winter games in Sochi, Russia, we developed and created 4 kinetic games using sports featured in this global event. Players are challenged to compete with Russian athletes from the following four disciplines: running, skiing, skating and swimming. Motion tracking software tracks players’ performance, to see if they can beat famous Russian sports heroes at their own game!
CLIENT
Coca Cola
AGENCY
Heart Productions
LOCATION
Russia
MARKET
Marketing Comms